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Bench UAE and Direct Clicks Marketing enter into partnership deal

Updated: Oct 9, 2019

DUBAI – Bench and Dubai-based marketing company Direct Clicks Marketing (DCM) has signed a deal to manage the apparel company’s media and marketing campaigns in the United Arab Emirates.

The agreement was recently signed by Mr. Imthiyas Palliveedu, CEO & Chairman of Shades Global Trading LLC (Bench), Mr. Salih V. Jamal, Managing Director, Shades Global Trading LLC, and Gwen Viernes, CEO and Managing Director of Direct Clicks Marketing Management LLC.

Under the deal, Direct Clicks Marketing covers media planning and community events, social media management, ground & digital activation for Bench in the UAE.

“Bench is targeting a bigger presence in the UAE and we will be actively engaging the community and our customers with more promotions on the ground as well as online,” said Mr. Palliveedu.

“As street-wear becomes increasingly in demand in the UAE, we are excited to be able to expand the brand’s presence where are customers are,” said Mr. Salih.


“We are excited to support Bench in this endeavor,” PPM Managing Partner and DCM’s Sales & Marketing Director, Michico Lopez Ramos , added.

Bench is the Philippine’s biggest retail brand of clothing, bags, accessories, and other lifestyle products pioneering in the use of high-end celebrity endorsers, televisions, and giant billboards.


With more than 30 years of existence in the fashion industry, it expanded its services in the USA, China, Saudi Arabia, Bahrain, UAE, Qatar , Myanmar and Singapore.


Currently, the streetwear brand plans to expand its presence in the UAE where it currently has five branches. such as Al Ghurair, Burjuman Mall, Al Wadah Abu Dhabi, Satwa and recently opened Sharjah Branch.


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