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Cebu Pacific continues digital transformation with SmartKargo

Cebu Pacific Air (PSE: CEB), the largest Philippine carrier renews its contract with technology solutions company QuantumID Technologies to ramp up end-to-end platform SmartKargo for its shipment service CEB Cargo. The partnership will continue the cloud-based real-time management of CEB’s air cargo business using the advanced SmartKargo operating system.

SmartKargo is a platform that helps CEB Cargo manage the business. SmartKargo’s

innovative Software as a Service (SaaS) solution empowers customers with real-time shipment information from booking to arrival destination, and advanced tools such as mobile apps that streamline customer experience via kiosks at the warehouse.

The cloud-based solutions enable customers to track their cargo through providing real-time information about their shipment.

“The SmartKargo Cloud solution has equipped CEB Cargo with the advanced digital tools to run our business,” said Alex Reyes, Cebu Pacific Vice President for Commercial. “We are very pleased to continue the partnership and look forward to sustained growth that SmartKargo has enabled.” SmartKargo capabilities allowed paperless Airway Bills (e-AWBs), and ease of booking for CEB Cargo agents and customers by allowing single-screen data entries. In addition, the solution provides simplified pricing and rate-making capabilities; real-time capacity management; user-configurable business Intelligence and reporting; and integrated

Cargo Revenue accounting.

The platform supports streamlined participation with partners doing e-commerce—facilitating B2B or B2C door-to-door operations via mobile applications as well as third party integration.

“We at SmartKargo look forward to continue providing CEB Cargo with solutions and tools to grow their business,” said Jay Shelat, Executive Vice President at QuantumID Technologies. “We are happy and grateful to be working with an outstanding team of cargo professionals and excellent leadership.” Cebu Pacific was the first Asian carrier to adopt the SmartKargo Cloud platform in 2013.

For bookings and inquiries, guests can visit The latest seat sales can be found on CEB’s official Twitter (@CebuPacificAir) and Facebook pages.

About SmartKargo

The SmartKargo end-to-end platform has robust mobile applications and advanced technologies such as real-time information, business intelligence, mobile apps, and machine-learning capabilities–while providing quick and seamless integrations with an airline’s current or future systems via APIs, for fast deployment and integration.

The end-to-end technology is an extension of the SmartKargo Cloud SaaS solution that is built upon the world’s leading global cloud infrastructure, Microsoft Azure. SmartKargo Cloud provides ease-of-use and instant access to shipment information for all members of the value chain. Azure is the world’s leading cloud platform that supports our robust mobile applications. For more information visit


Karie Barboza

Mobile: +971 52 926 3024




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