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Cebu Pacific showcases value-for-money experience at Arabian Travel Market 2019

Philippines’ largest airline promotes “no-frills flying” campaign for UAE-based Filipinos and the country’s more than 200 nationalities

Pay for what you need system’ enables Filipinos to come home to the Philippines or for family members to visit their loved ones living and working abroad, more often

Dubai, UAE, May 1, 2019:

Cebu Pacific (CEB), the Philippines’ largest carrier and Asia’s oldest and most trusted low-cost carrier (LCC), showcased its products and services, highlighting the concept of no-frills flying – a pay for what you need system, at the Arabian Travel Market (ATM) 2019.

Being the oldest and the only LCC servicing the Dubai-Manila route, Cebu Pacific has enabled over a million UAE-based Filipino passengers to experience no-frills flying which allows them to come home to the Philippines more often, or for family members to visit their loved ones living and working abroad.

Candice Iyog, Vice President for Marketing and Distribution at Cebu Pacific

Candice Iyog, Vice President for Marketing and Distribution at Cebu Pacific said: “Since the launch of its Dubai-Manila route, Cebu Pacific has proven to be a ‘travel enabler’ with its value-for-money flights and no-frills travel. Through CEB’s services, we ensure that the hard-earned money of overseas Filipino workers will not be wasted and can be enjoyed at the destination. Our participation in ATM is definitely a great opportunity for CEB to highlight this concept as well as our home country as one of the top tourist destinations in the world.”

In addition, the video of Cebu Pacific’s newest campaign, “Fly to More Fun”, was featured in its booth which caught the attention of ATM visitors.

Launched during Cebu Pacific’s 23rd anniversary this year, the campaign aims to attract UAE residents to discover the Philippines’ hidden gems and to experience its beauty through Cebu Pacific. The low-cost airline currently services to over 200 nationalities and plans to expand its reach by servicing to over 200 million passengers by 2020.

Blessie Cruz, Director of Marketing and Communications at Cebu Pacific

“In addition to providing cost-effective services to OFWs, Cebu Pacific is committed to boosting the Philippine tourism. We have been working with the Philippine Department of Tourism and we have recently launched our Fly to More Fun campaign. We aspire to take travelers to local destinations through our domestic networks – the widest in the Philippines,” Blessie Cruz, Director of Marketing and Communications at Cebu Pacific added.

Moreover, Cebu Pacific is extensively expanding its route network and upgrading its fleet to bigger and more fuel-efficient aircraft. And to support the carrier’s expansion plans, CEB has procured 12 brand new aircraft that include 6 Airbus A321NEO, 5 A320NEO, and an ATR 72-600. And earlier this year, they received one A321NEO and are expecting the delivery of remaining 11 with 2019.

Cebu Pacific has accelerated its growth by increasing its frequency as well as servicing nationalities from across the globe and a platform like ATM allows them to showcase our offerings to the customers.

Arabian Travel Market is the leading global event for the Middle East inbound and outbound travel industry, is held from April 28 to May 1 at the Dubai International Convention and Exhibition Centre.


About Cebu Air Inc. (PSE: CEB)

Cebu Air Inc., operating as Cebu Pacific, is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline. CEB and subsidiary Cebgo fly to 36 domestic and 26 international destinations, with over 107 routes spanning Asia, Australia, the Middle East, and USA.

The Cebu Pacific fleet is comprised of an Airbus A321NEO, 36 Airbus A320, seven (7) Airbus A321CEO, eight (8) Airbus A330, eight (8) ATR 72-500, and 12 ATR 72-600 aircraft. The ATR aircraft are used by Cebgo for inter-island flights where jet operations are not possible. CEB boasts of one of the youngest fleets in the world, with an average fleet age of five (5) years.

Cebu Pacific has achieved full compliance with the International Air Transport Association (IATA) Operational Safety Audit (IOSA)—considered as the accreditation with the highest standards for safety in the airline industry, joining a roster of 429 airlines worldwide that have strictly complied with the most stringent of international standards governing aviation safety.

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For media inquiries, please contact:

Karie Barboza Tel: +9714 244 9597 Email:


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