Indomie UAE has stirred the pot, launching a new TikTok Cooking & Storytelling Competition that invites participants to showcase their culinary skills and creativity for a chance to win up to AED20,000.
In a promotional video set in a kitchen backdrop featuring stacks of Indomie packs, popular TikTok personalities Bengs Hyu and Kimi call upon their followers to join the challenge. Participants are encouraged to create a TikTok video that involves them cooking or eating any Indomie product. The aim is to intertwine storytelling or a mukbang-style content into their entry.
The emphasis of the competition is on three primary factors: creativity and plating, uniqueness of the content, and the level of audience engagement. The criteria for judging breaks down to 30% for plating and creativity, 30% for uniqueness, and a significant 40% is allocated for likes, shares, and overall engagement.