Faye Sta. Ana, a UAE-based Filipina, is on a mission to revolutionize remittance services for Overseas Filipino Workers (OFWs) with the global launch of Taptap Send, a new zero-fee remittance application. As the Philippines Country Launcher for Taptap Send, Sta. Ana aims to empower future OFWs to become self-sustaining and financially savvy.
Having worked as a strategic finance analyst for a renowned bank and a senior marketing executive for the popular Middle East app Careem, Sta. Ana brings her expertise to Taptap Send, leading the launch of the Philippine corridor globally, catering to users in the US, UK, Europe, Canada, and now the UAE.
In an interview with The Filipino Times (TFT), Sta. Ana shared her personal motivation for joining the remittance industry. As the child of an OFW, she experienced firsthand the struggles of delayed remittances, which affected her education and family's well-being. Her sister had to sacrifice her own studies to support the family, and they faced the challenge of not having a permanent residence.
Taptap Send, which started in the US in 2018, is a peer-to-peer remittance company with no fees for both senders and receivers. The Philippine corridor was recently launched in February 2023, as the company expands its services in Asia. The app aims to provide a convenient, hassle-free, and cost-effective remittance service, aligning with the UN Sustainable Development Goal of keeping fees below three percent.
Social media influencer Em Serrano was tapped as the brand ambassador in the country.
Sta. Ana expressed her excitement about the UAE launch, considering it her second home after living and working there for six years. She emphasized the importance of a remittance app led by an OFW for the benefit of OFWs, representing the Filipino diaspora as empowered and financially literate individuals.
For OFWs and users interested in experiencing the convenience of zero-fee remittances, the process is straightforward. Step 1 - Download the Taptap Send app by visiting https://bit.ly/taptapapp. Step 2 - Register on the platform and conveniently upload the necessary documents, such as an Emirates ID, bank statement, Etisalat/Du bill, or a remittance receipt (not more than 6 months old). Step 3 - Use the promo code "MARY9268" during registration and receive an exclusive AED 50 bonus to send to their loved ones in the Philippines.
Taptap Send's approach to creating strong communities in each region and tailoring strategies to meet the specific needs of the Filipino market abroad has contributed to its rapid growth, primarily through word-of-mouth marketing.