The Arab Fashion Week which is the first platform in the region that have introduced the See-Now, Buy-Now concept to the runway allowing the clients to buy their looks 6 months in advance, will bring back this season the traditional trunk shows into life by enabling the luxury buyers to attend a private show in an exclusive salon environment with the designers.
In partnership with Meraas, this year’s calendar has become richer by extending the days until the 26th of October making the fashion week a full fledged festival in City Walk which enables retailers and luxury department stores to participate in outdoor fashion shows, trade fairs and in store events giving the shoppers the chance to take part in the event.
The Arab Fashion Week, featured by Euro News as one of the international highly-valued events in the UAE which support the local fashion industry is worth over 50 billion euros annually in the UAE. It is designed to be a ground-breaking industry event for fashion designers in Dubai and internationally.
SOURCE | ARAB FASHION COUNCIL | ARAB FASHION WEEK
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