In a fiercely fought bid battle among guests at the Four Seasons resort in Jumeirah, the vehicle number plate P7 was sold for a staggering Dh55 million at the “Most Noble Numbers” auction on Saturday night, setting a new record. The winning bid was placed by an anonymous bidder.
The auction, which was held in support of the “1 Billion Meals Endowment” campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aimed to establish the largest Ramadan sustainable food aid endowment fund.
The host of the evening began the bidding by asking guests whether they would set a new world record. The bids started at Dh15 million and quickly rose to over Dh30 million within seconds. The bid stagnated for several minutes at Dh35 million, which was bid by Pavel Valeryevich Durov, the French-Emirati businessman who founded the app Telegram.
The auction became heated as bids started pouring in from various quarters, and the crowd cheered and applauded as each bid was placed. The price rose quickly until it reached the amount of Dh55 million by bid panel 7 who wished to remain anonymous.
Once the amount was reached and the bid was closed, celebratory confetti and sparkles rose from the stage as the crowd gathered around the winning bidder.
The “Most Noble Numbers” charity auction for special vehicle plate and phone numbers took place in Dubai on Saturday, April 8. The sale of the vehicle number plate P7 set a new world record, surpassing the previous record of Dh52.5 million, set sixteen years ago in Abu Dhabi.