Leading manufacturing powersports batteries Yuasa Battery will be launching a strategic partnership with ENOC, a leading integrated global oil and gas player in the Middle East.
The pact will be officially launched in September this year with a AED1 million budget until the end of the year. The budget is expected to double in 2023.
Creative Group has been tapped as the official digital marketing, media, and events partner.
With this partnership, the number one battery made in Japan will be made available soon exclusively at all retail outlets of auto pro ENOC across the region. Initially, it will be available in all 49 branches of ENOC.